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M: Marketing with Premium Content Access Card

Authors: Dhruv Grewal, Michael Levy
Publisher: McGraw-Hill/Irwin
Category: Book

Buy New: $52.66
as of 2/8/2012 20:57 CST details

New (25) Used (59) from $35.98

Seller: BookGroveMedia
Sales Rank: 7,764

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.7 x 8.9 x 0.7

ISBN: 0077386434
EAN: 9780077386436
ASIN: 0077386434

Publication Date: January 4, 2010
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - M Marketing

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Product Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M:Marketing 2e also includes unmatched teaching support.

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