BUSN (with Review Cards and Introduction to Business CourseMate Printed Access Card) (Available Titles Coursemate) |  | Authors: Marcella Kelly, Jim McGowen
Publisher: South-Western College Pub
Category: Book
List Price: $59.95
Buy New: $18.95
as of 2/8/2012 21:25 CST details
You Save: $41.00 (68%)
New (37) Used (317) from $0.16
Seller: Laurelwood Books
Sales Rank: 21,793
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 3
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0
Dimensions (in): 10.7 x 8.4 x 0.7
ISBN: 1439039615
EAN: 9781439039618
ASIN: 1439039615
Publication Date: February 3, 2010
Availability: Usually ships in 1-2 business days
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Product Description
Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen's BUSN 3E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
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